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BREAKING   
Supreme Court rules in favor of U., temporarily protects status of DACA recipients U. makes Juneteenth a paid day off
What is the ‘Prince’?
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The Daily Princetonian is Princeton University’s leading daily publication. Founded in 1876, the ‘Prince’ is student-run and operates independently of the University. Though our focus has traditionally been on the print newspaper, we’ve wholeheartedly embraced online journalism, with over 1.5 million site visits in the first half of 2020. We’ve gained a larger audience through social media platforms like Instagram, Facebook, and Twitter. When classes are in session, our email newsletter reaches nearly three thousand subscribers every weekday (weekly during the summer). The ‘Prince’ strives to achieve high journalistic standards and drive on-campus dialogue about pressing issues.

Due to COVID-19, the ‘Prince’ is not printing this summer. During the upcoming school year, ‘The Prince’ will mail a monthly copy to all students and other Princeton community members. Contact the business​@dailyprincetonian.com for details.
 
OUR REACH
 
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365K views per month
100K views on top articles
44K impressions per day
1.5M views in 2020*
750K new users in 2020*
* last updated 07/26/2020
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14K followers
100K impressions per month
600K impressions in June
2.5K profile visits in June
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3.1K followers
4K user views per week
20K impressions per week
5K impressions per post
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2.8K newsletter subscribers
9.6% click rate*
55% open rate**
* 2× the industry average
** on breaking news, 2× the industry average
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1.2K pre-COV19 daily copies
8K copies sent to students & subscribers each month*
* starting 09/2020
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11.5K unique users per month
25K engagements per month
 
MEET PRINCETON
 
The 'Prince' provides unmatched access to the Princeton University community, including Princeton parents, students, faculty, staff, and alumni.
4th
oldest college in the United States
#1
American undergraduate university*
*U.S. News
1260 faculty    
 8200 students*
* 5300 undergraduate, 2900 graduate
UNDERGRAD
50% 50%
GRAD
60% 40%
20 y.o.
average age in Princeton
 92% liberal      
 8% conservative
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48U Studios
 
For over a century, the ‘Prince' has helped businesses recruit talent from the Princeton undergraduate and graduate student bodies through traditional advertising. Today, we are excited to offer premium custom content through 48U Studios. 48U Studios offers recruiters creative ways to stand out from the hundreds of businesses that attend Princeton career fairs and subscribe to online recruiting services. From articles about daily work life to feature video interviews with current employees, the creative staff at 48U Studios will work with you to reach Princeton students. To see the 48U Studios portfolio, or to inquire about working with us, email us at business@dailyprincetonian.com.
 
ADVERTISING RATES
 
Please contact business@dailyprincetonian.com for more information on pricing and custom packages.

All digital advertisements can link to your website. Additionally, all digital advertisement purchases come with a complementary analytics report with key statistics, including impressions (views) and clicks.
I am a
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1 Email...
$35
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$31.50
5+ Emails...
$28
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$175
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$635
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$555
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$54
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$54
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$48
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$54
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$25
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$22.50
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$20
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$30
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$135
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$475
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$25
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$115
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$395
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Facebook Post
1 Post...
$50
5+ Posts...
$45
10+ Posts...
$40
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
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Instagram Post
1 Post...
$50
5+ Posts...
$45
10+ Posts...
$40
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
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Twitter Post
1 Post...
$50
5+ Posts...
$45
10+ Posts...
$40
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
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4+ Videos...
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$95
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$415
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$1485
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$145
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$625
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$2235
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1 Email...
$50
3+ Emails...
$45
5+ Emails...
$40
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$60
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$265
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$50
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$245
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$875
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Facebook Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
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Instagram Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
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Twitter Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
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YouTube Ad
1 video...
$50
2+ Videos...
$45
4+ Videos...
$40
* Media Design $90
** Prices are per video.
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Podcast Ad
1 Podcast...
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2+ Podcasts...
$45
4+ Podcasts...
$40
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$775
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$3295
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Fall Recruiting Calendar

Aug. 17 Fall recruiting begins; full-time and internship positions for campus recruiting posted in Handshake will become visible to all students.
Sep. 2 Information sessions for full-time and internship positions begin.
Sep. 11 Fall HireTigers Career Fair (no other recruiting event to be scheduled).
Sep. 14-17 Coffee Chat Week (employers can register through Handshake).
Sep. 21 Campus interviews for full-time and internship positions begin.

Recent Recruitment Advertising

We recently held a 1-day advertising campaign for a fall term internship on our social media and email platforms: Facebook, Instagram, and the newsletter. Our ads yielded 29% of their applicant pool.

    Facebook

  • 1920 people reached
  • 204 post clicks, including 45 clicks on the link

    Newsletter

  • Opened by 2,024 users
  • Puentes ad generated 10 clicks

    Instagram

  • Reached 1,440 unique accounts
  • Generated 38 profile visits to the Puentes page
  • Bookmarked by 24
  • Shared by 19

Packages

Direct to Student 2 Week Campaign   $1999

20% off 2 weeks of social media & newsletter

All-Inclusive 1 Week Digital Blast   $2339

25% off Email Newsletter, Website, Social Medias
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Website Billboard
Day...
$115
Week...
$720
Month...
$2355
* Graphic Design $45
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Website Skyscraper
Day...
$75
Week...
$465
Month...
$1855
* Graphic Design $45
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Website Banner
Day...
$55
Week...
$345
Month...
$1345
* Graphic Design $45
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Website Block
Day...
$55
Week...
$345
Month...
$1345
* Graphic Design $45
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Breaking News Email Reservation
1 Email...
$50
3+ Emails...
$45
5+ Emails...
$40
* Graphic Design $45
** Prices are per email.
email headline preview
Email Headline
Day...
$60
Week...
$265
Month...
$955
* Graphic Design $45
email headline preview
Email In-Article
Day...
$50
Week...
$245
Month...
$875
* Graphic Design $45
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Facebook Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
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Instagram Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
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Twitter Post
1 Post...
$80
5+ Posts...
$72
10+ Posts...
$64
* Graphic Design $45
** We only post every other day if you purchase multiple posts.
*** Prices are per post.
email headline preview
YouTube Ad
1 video...
$50
2+ Videos...
$45
4+ Videos...
$40
* Media Design $90
** Prices are per video.
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Podcast Ad
1 Podcast...
$50
2+ Podcasts...
$45
4+ Podcasts...
$40
* Media Design $90
** Prices are per podcast.
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Print Full Page
Day...
$775
Week...
$3295
Month...
$11675
* Color Premium is $50
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Print Half Page
Day...
$425
Week...
$1815
Month...
$6415
* Color Premium is $50
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Print Quarter Page
Day...
$225
Week...
$985
Month...
$3485
* Color Premium is $40
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Print Eighth Page
Day...
$125
Week...
$545
Month...
$1925
* Color Premium is $20
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Print Front Page Bottom
Day...
$195
Week...
$845
Month...
$2985
* Color Premium is $50
 
Fall Special Issues
 
This fall, the ‘Prince’ will be producing three special print issues. We are grateful to have the opportunity to tie our remote Princeton community together; each monthly issue will be mailed to the homes of every enrolled undergraduate and graduate Princeton student (approx. 8,000). This edition will be in color, and will be printed on around forty 11x11” pages. Since we will be sending them to the printer the last Sunday of each month, we ask that all advertising requests and artwork are submitted two Fridays before those dates: 09/11, 10/11, and 11/27. Thank you for advertising with the ‘Prince’, and please reach out with any questions!

Showing pricing information for . . .

Full Page
$960

Half Page*
$580

Quarter Page
$340

Eighth Page*
$190

Double Truck**
Reserved for
Lead Advertiser

* Half and eighth page ads are available in vertical and horizontal orientation.
** Double-Truck is only available for the Lead Advertiser; contact for further details.

Advertising Deals:

  • Full page ad in all three issues: $2100 (27% discount)
  • Lead Sponsor for three issues: $10000 (26% discount)

  • Purchase $1500+ and receive an additional qtr. page ad
  • Purchase $2500+ and receive an additional half page ad
  • Purchase $3500+ and receive an additional full page ad

Special Opportunities:

  • Lead Advertiser (one per issue): recieve acknowledgement on front cover, double-truck ad, inside front cover full page, and one more full page; contact nelson@dailyprincetonian.com for pricing and details
  • Premium Ad Locations: back cover (additional 20%), inside back cover (additional 10%)
 
Submit an Ad
 
Submit an advertisement for a fall print issue using the boxes below; click one to be redirected to the associated Google Form to learn more.
Reserve Advertising Space Pay Once Advertising Submit Artwork