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    MEDIA KIT
    We have the stories.
    You have the ads.
    What is the ‘Prince’?
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    The Daily Princetonian is Princeton University’s leading daily publication. Founded in 1876, the ‘Prince’ is student-run and operates independently of the University. Though our focus has traditionally been on the print newspaper, we’ve wholeheartedly embraced online journalism, with over 1.5 million site visits in the first half of 2020. We’ve gained a larger audience through social media platforms like Instagram, Facebook, and Twitter. The ‘Prince’ strives to achieve high journalistic standards and drive on-campus dialogue about pressing issues.

    Contact business@dailyprincetonian.com for information regarding all advertising options. View the PDF version of the full media kit here.
     
    OUR REACH
     
    Window Icon
    365K views per month
    100K views on top articles
    44K impressions per day
    1.5M views in 2020*
    750K new users in 2020*
    * last updated 07/26/2020
    Twitter Icon
    15K followers
    393K impressions per month
    156K impressions in May 2021
    IG Icon
    5.4K followers
    4K user views per month
    113K impressions per month
    5K impressions per post
    Email Icon
    2.8K newsletter subscribers
    9.6% click rate*
    55% open rate**
    * 2× the industry average
    ** on breaking news, 2× the industry average
    Print Icon
    1.2K pre-COV19 daily copies
    8K copies sent to students & subscribers each month*
    * starting 09/2020
    Facebook Icon
    6.6K unique users per month
    111.3K engagements per month
     
    MEET PRINCETON
     
    The 'Prince' provides unmatched access to the Princeton University community, including Princeton parents, students, faculty, staff, and alumni.
    4th
    oldest college in the United States
    #1
    American undergraduate university*
    *U.S. News
    1260 faculty    
     8200 students*
    * 5300 undergraduate, 2900 graduate
    UNDERGRAD
    50% 50%
    GRAD
    60% 40%
    20 y.o.
    average age in Princeton
     92% liberal      
     8% conservative
    Chart
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    ADVERTISING RATES
     
    Please contact business@dailyprincetonian.com to book your advertisements.

    All digital advertisements can link to your website. Additionally, all digital advertisement purchases come with a complementary analytics report with key statistics, including impressions (views) and clicks.
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