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    MEDIA KIT
    We have the stories.
    You have the ads.
    What is the ‘Prince’?
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    The Daily Princetonian is Princeton University’s leading daily publication. Founded in 1876, the ‘Prince’ is student-run and operates independently of the University. Though our focus has traditionally been on the print newspaper, we’ve wholeheartedly embraced online journalism, with over 1.5 million site visits in the first half of 2020. We’ve gained a larger audience through social media platforms like Instagram, Facebook, and Twitter. The ‘Prince’ strives to achieve high journalistic standards and drive on-campus dialogue about pressing issues.

    Contact business@dailyprincetonian.com for information regarding all advertising options. View the PDF version of the full media kit here.
     
    OUR REACH
     
    Window Icon
    242K views per month
    142K sessions/month
    82K unique users/month
    X (twitter) Icon
    17.3K followers
    170K impressions per month
    IG Icon
    12.2K followers
    2.3M account views
    228.2K accounts reached in 2024
    81.3K profile visits in 2024
    Email Icon
    5.2K+ newsletter subscribers
    11% click rate*
    63% open rate**
    * 4× the industry average
    ** on breaking news, 2× the industry average
    Print Icon
    800 weekly copies
    2.5K copies sent to students & subscribers each month*
    Facebook Icon
    7.4K followers
    153.7K accounts reached in 2024
    Campus icon
    2.4K users/week
    14K pageviews/week
    839K pageviews since launch
    Last updated 01/2025
     
    MEET PRINCETON
     
    The 'Prince' provides unmatched access to the Princeton University community, including Princeton parents, students, faculty, staff, and alumni.
    4th
    oldest college in the United States
    #1
    American undergraduate university*
    *U.S. News
    1260 faculty    
     8200 students*
    * 5300 undergraduate, 2900 graduate
    UNDERGRAD
    50% 50%
    GRAD
    60% 40%
    20 y.o.
    average age in Princeton
     92% liberal      
     8% conservative
    Chart
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    ADVERTISING RATES
     
    Please contact business@dailyprincetonian.com to book your advertisements.

    All digital advertisements can link to your website. Additionally, all digital advertisement purchases come with a complementary analytics report with key statistics, including impressions (views) and clicks.
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